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Insights: Field notes from inside real revenue systems.

Phi's field notes on what holds up when revenue systems run inside real businesses.

91 notes

GTMJune 10, 2026

Six Questions That Separate GTM Execution From Strategy Theater

Most go to market consulting firms sell strategy decks, not pipeline. Here are six diagnostic questions to find the ones that actually build and run the system.
Customer SuccessJune 8, 2026

NRR SaaS: The One Number Investors Underwrite

NRR is the metric top-tier SaaS investors care most about. Here's what the math means, what breaks it, and the operating moves that shift it.
Customer SuccessJune 5, 2026

A 70 NPS With 30% Logo Churn Is Not a Success

A high net promoter score means nothing if customers are still churning. Here is what to measure instead and how to wire it into real CS workflows.
Customer SuccessJune 3, 2026

Customer Health Score Framework That Predicts Churn

A customer health score only works if it's built as a system. Four inputs, threshold logic, and how Phi's CS pod uses it to stop churn in the first 90 days.
Customer SuccessJune 1, 2026

CSAT Score Is a Lagging Metric. Here Is How to Fix That

Your CSAT score means nothing after ticket close. Here is where to instrument it so it predicts churn and expansion before they happen.
Customer SuccessMay 29, 2026

CS Metrics That Actually Predict Expansion Revenue

Most CS teams report on CSAT and renewal rate. Neither predicts expansion. Here are the three customer success metrics that do, and how to instrument them.
RevopsMay 27, 2026

Buying More Sales Tools Will Not Fix Your Pipeline

You've spent $40k-$120k on sales tools in 18 months. Pipeline is still flat. Here's why tool-stacking fails and what actually works instead.
RevopsMay 25, 2026

RevOps vs Sales Ops: What the Wrong Choice Costs You

RevOps vs Sales Ops is not a semantics debate. Pick the wrong frame and you'll waste an ops hire, a year of siloed data, and your expansion revenue.
RevopsMay 22, 2026

RevOps for Startups: What to Build in Your First 90 Days

A week-by-week breakdown of what early stage RevOps actually builds in 90 days, tied to real pipeline deliverables. No theory. Just the system.
RevopsMay 20, 2026

RevOps Software B2B Startups Actually Need

Most B2B startups don't need more revops tools. They need fewer, wired together correctly. Here's what Phi runs and why each category earns its place.
RevopsMay 13, 2026

Your Pipeline Dashboard Is Lying to You

Most pipeline dashboards show stale, contradictory data. Here's the revops data automation layer that makes pipeline numbers trustworthy in real time.
RevopsMay 6, 2026

Six Questions to Ask Before Hiring a RevOps Agency

Most RevOps agencies rebuild your CRM and disappear. Six diagnostic questions to ask before signing, so you hire operators, not slide deck architects.
RevopsMay 4, 2026

Build a Revenue Engine That Runs Without You

Most founders are still the best closer on their team at Series A. Here are the 5 systems that fix that, with proof from Datatruck's $0 to $2.5M ARR run.
RevopsApril 30, 2026

AI Agents in RevOps: What They Actually Fix Today

AI agents in RevOps automate data enrichment, routing, and logging. But deal strategy still needs humans. Here's the decision matrix founders actually need.
RevopsApril 24, 2026

Where Your Pipeline Actually Leaks (It’s Not Your Sales Team)

Most founders audit their sales team, not their revenue system. Here are 6 specific leak points in data, CRM, handoffs, and attribution that silently kill pipeline.

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